B-to-B social media
Paul Gillin on business-to-business social media. Excerpt:
Some of the most ambitious corporate blogging campaigns have been primarily aimed at B2B uses. Microsoft and Sun, which between them have about 10,000 corporate bloggers, use this tool to reach developers, business customers and prospective employees. The blogs are easily searchable and they allow readers to pose questions to the best sources of information.
Among other b-to-b companies that are using blogs effectively are Emerson Process Management, the New York Stock Exchange, Marriott, PriceWaterhouseCoopers, Boeing and Accenture, to name just a few. You won’t find a lot of playful repartee and trivia contests here. These blogs are intended to communicate useful information and reinforce their authors and their companies as authorities in their fields. ...
January 28, 2009 in Business use | Permalink
| 
Comments (1)
| 
| 
TrackBack
TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83451db1569e2010536fd506a970c
Listed below are links to weblogs that reference B-to-B social media:
Comments
Thanks for the kind words about providing useful information! I try to provide stories about how the experts around Emerson help process manufacturers tackle the challenges of producing their products more safely and efficiently. I know it's having success based on all the emails, phone calls, and comments I receive back. Take it easy, Jim
Posted by: Jim Cahill | Feb 13, 2009 7:59:24 AM
